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Best Michigan Financial Planners

Navigating the complex world of financial planning can be overwhelming, especially when trying to secure your financial future. Whether you’re planning for retirement, managing investments, or seeking comprehensive financial advice, choosing the right financial planner is crucial. This guide highlights some of the top financial planners in Michigan, emphasizing their services, client reviews, and contact information.

What to Look for in a Financial Planner

Expertise and Credentials

When selecting a financial planner, prioritize professionals with relevant credentials such as Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), and membership in the National Association of Personal Financial Advisors (NAPFA). These certifications ensure the planner adheres to high ethical standards and possesses the necessary expertise to manage your finances effectively.

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Fee Structure

Financial planners typically charge fees based on a percentage of assets under management, a flat fee, or an hourly rate. Opt for fee-only planners who do not earn commissions from selling financial products. This structure minimizes conflicts of interest, ensuring the advice you receive is in your best interest.

Comprehensive Services

Look for planners offering a broad range of services, including retirement planning, investment management, tax planning, and estate planning. A comprehensive approach ensures all aspects of your financial life are aligned with your goals.

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Reviews and Reputation

Client reviews and reputation are critical. Check platforms like Yelp and professional directories to gauge client satisfaction. Positive reviews often reflect a planner’s ability to provide personalized and effective financial advice.

Accessibility and Communication

Choose a planner who is accessible and communicates clearly. Regular updates and transparent communication are essential for a successful financial planning relationship.

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Top Financial Planners in Michigan

Zhang Financial

Location: Multiple locations including Portage and Battle Creek, MI
Contact: 269-385-5888 (Portage), 269-965-0777 (Battle Creek)
Services: Comprehensive financial planning, investment management, tax planning, estate planning

  • Fee-only NAPFA-registered firm
  • Highly regarded in national rankings
  • Offers an open-architecture investment platform

Reviews: Clients praise Zhang Financial for their professionalism, unbiased advice, and commitment to fiduciary standards. The firm’s dedication to ongoing education and high ethical standards sets them apart in the industry.

RFC Financial Planners

Location: Ann Arbor, MI
Contact: 734-272-4224
Services: Wealth management, retirement planning, investment strategy

  • Tailored investment strategies
  • Focus on long-term financial success
  • Educational resources for clients

Reviews: Clients appreciate RFC Financial Planners for their personalized service and clear, strategic advice. The firm’s educational approach helps clients feel informed and confident about their financial decisions.

Shotwell Rutter Baer

Location: Lansing, MI
Contact: 517-321-4832
Services: Financial planning, investment advice, retirement planning

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  • Fee-only advisory
  • Specialized services for university employees
  • Focus on practical and uncomplicated financial advice

Reviews: Shotwell Rutter Baer is known for its client-centric approach and dedication to simplifying the financial planning process. Their expertise in working with university employees is particularly noted.

Allworth Financial

Location: Grandville, MI
Contact: 800-706-8479
Services: Comprehensive financial planning, investment management

  • Large-scale firm with extensive resources
  • Focus on long-term financial health
  • Fee-based services
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Reviews: Clients highlight Allworth Financial for their thorough and thoughtful approach to financial planning. The firm’s size and resources provide a robust support system for clients.

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GuideStream Financial

Location: Spring Arbor and Jackson, MI
Contact: 800-325-8975
Services: Comprehensive financial planning, charitable giving, career planning

  • Commission and fee-based services
  • Focus on personalized financial strategies
  • Broad range of financial planning specialties

Reviews: GuideStream Financial is appreciated for their tailored financial plans and commitment to understanding each client’s unique situation. Their expertise in charitable and planned giving is a significant advantage.

Center For Financial Planning, Inc.

Location: Southfield, MI
Contact: 248-948-7900
Services: Comprehensive financial planning, asset management

  • Fee-only financial advisory
  • Extensive experience and industry recognition
  • Broad range of financial services

Reviews: Clients commend Center For Financial Planning, Inc. for their detailed and client-focused advice. The firm’s long-standing presence and expertise in the industry provide a sense of security and trust for their clients.


Choosing the right financial planner involves careful consideration of their expertise, fee structure, and client reviews. The highlighted firms in Michigan stand out for their commitment to fiduciary standards, comprehensive services, and positive client feedback. By prioritizing these factors, you can find a financial planner who will help you achieve your financial goals and secure your financial future.

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