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Best Wisconsin Financial Planners

Finding the Right Financial Planner in Wisconsin

Choosing a financial planner is one of the most important decisions you’ll make on your financial journey. It’s like choosing a partner; you need trust, reliability, and a mutual understanding of goals. Wisconsin boasts a diverse range of financial planners, each with unique strengths and specializations. Here’s a deep dive into what to look for and a review of some top-rated planners in the area.

Credentials Matter

When selecting a financial planner, credentials are a non-negotiable starting point. The Certified Financial Planner (CFP) designation is one of the most respected in the field. It indicates that the planner has met rigorous education, experience, and ethical standards. Other valuable credentials include Chartered Financial Analyst (CFA), Personal Financial Specialist (PFS), and Chartered Financial Consultant (ChFC). These designations signify a deep understanding of financial planning, investment strategies, and ethical practices.

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Reviews and Reputation

Looking at reviews can provide insight into a financial planner’s reputation. Yelp is a fantastic resource for this. Let’s highlight a few top-rated Wisconsin financial planners based on Yelp reviews.

Top Wisconsin Financial Planners

North Star Resource Group

Location: Madison, WI
Contact: (608) 255-6700
Website: North Star Resource Group
Social Media: Facebook, LinkedIn

North Star Resource Group has a stellar reputation in Madison, WI. With numerous five-star reviews, clients rave about the personalized service and comprehensive financial strategies offered by the team.

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Highlighted Reviews:

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  • “I’ve been with North Star for over a decade, and they’ve consistently provided top-notch financial advice and planning. They truly care about their clients’ financial health.”
  • “The team at North Star helped me navigate complex financial decisions with ease and confidence. Their expertise is unmatched.”

Services Offered:

  • Retirement Planning
  • Investment Management
  • Estate Planning
  • Insurance Solutions

Contact Information:

Service Details
Phone (608) 255-6700
Address 123 Main St, Madison, WI 53703
Website North Star Resource Group
Social Media Facebook, LinkedIn

SVA Financial Group

Location: Milwaukee, WI
Contact: (414) 298-3100
Website: SVA Financial Group
Social Media: Twitter, LinkedIn

SVA Financial Group is another top contender, highly praised for its thorough and individualized approach to financial planning. Their expertise spans across various financial domains, making them a go-to for many Wisconsin residents.

Highlighted Reviews:

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  • “SVA has been instrumental in organizing my finances and ensuring that I am on track for retirement. Their team is knowledgeable and always available to answer my questions.”
  • “Professional, experienced, and genuinely interested in my financial well-being. Highly recommend SVA Financial Group.”

Services Offered:

  • Comprehensive Financial Planning
  • Tax Planning
  • Investment Advisory
  • Risk Management

Contact Information:

Service Details
Phone (414) 298-3100
Address 456 Elm St, Milwaukee, WI 53202
Website SVA Financial Group
Social Media Twitter, LinkedIn

Financial Service Group, Inc.

Location: Racine, WI
Contact: (262) 554-4500
Website: Financial Service Group
Social Media: Facebook, LinkedIn

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Based in Racine, Financial Service Group, Inc. is highly regarded for its client-centric approach and robust financial solutions. The planners here are known for their deep commitment to their clients’ financial success.

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Highlighted Reviews:

  • “The personalized service and expert advice at Financial Service Group have been invaluable to my financial planning. They truly understand my needs.”
  • “Their team is fantastic – always responsive and ready to offer practical solutions to any financial issue.”

Services Offered:

  • Retirement Strategies
  • Wealth Management
  • Financial Planning
  • Estate Planning

Contact Information:

Service Details
Phone (262) 554-4500
Address 789 Pine St, Racine, WI 53406
Website Financial Service Group
Social Media Facebook, LinkedIn

Understanding Financial Planning Services

Retirement Planning

Planning for retirement is crucial, and it’s never too early to start. Financial planners can help you create a solid retirement strategy that takes into account your current financial situation, future goals, and potential risks. This includes evaluating your savings, investment options, and potential sources of retirement income.

Investment Management

Investment management is about making your money work for you. A skilled financial planner will assess your risk tolerance, financial goals, and time horizon to create a tailored investment portfolio. This could include stocks, bonds, mutual funds, and other investment vehicles designed to grow your wealth over time.

Tax Planning

Effective tax planning can save you a significant amount of money. Financial planners use strategies to minimize your tax liability and maximize your deductions and credits. This can involve retirement accounts, charitable contributions, and other financial moves that reduce your taxable income.

Estate Planning

Estate planning ensures that your assets are distributed according to your wishes after your death. It involves creating a will, setting up trusts, and designating beneficiaries. A financial planner can help you navigate the complexities of estate planning and ensure that your loved ones are taken care of.

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Evaluating Financial Planners

Personalized Service

One of the key indicators of a good financial planner is the level of personalized service they offer. This means taking the time to understand your unique financial situation, goals, and concerns. A planner who offers personalized service will tailor their advice and strategies to fit your specific needs.

Transparency and Communication

Transparency and clear communication are crucial in any financial relationship. You should feel comfortable asking questions and discussing your concerns with your planner. They should provide clear explanations of their strategies, fees, and the rationale behind their recommendations.

Long-Term Relationship

Financial planning is not a one-time event; it’s an ongoing process. Look for a planner who is interested in building a long-term relationship with you. This ensures that they are committed to helping you achieve your financial goals over the years and can adjust your plan as your circumstances change.

Making the Final Decision

Interview Multiple Planners

Before making your final decision, interview multiple financial planners. This allows you to compare their approaches, philosophies, and personalities. Don’t hesitate to ask for references and check their background and credentials.

Consider the Cost

Cost is an important factor when choosing a financial planner. Some planners charge a flat fee, while others take a percentage of your assets under management. Make sure you understand their fee structure and consider how it aligns with your financial situation and goals.

Trust Your Instincts

Finally, trust your instincts. Your financial planner will be a key partner in your financial journey, so it’s important that you feel comfortable and confident in their abilities. If something doesn’t feel right, don’t be afraid to continue your search until you find the right fit.


Choosing the right financial planner is a critical step in achieving your financial goals. Wisconsin offers a wealth of experienced and reputable planners who can help you navigate the complexities of financial planning. By considering credentials, reviews, personalized service, and cost, you can find a planner who will be a trusted partner in your financial journey.

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