With text based sites such as Facebook and Twitter saying that they will switch to a video oriented platform, we as a business community have officially turned the corner into a new age of multimedia. Soon enough, the basic unit of communication on the Internet will be the video, not the block of text. Your company needs to be up-to-date with the changes that are coming down the pike. You also need access to the hardware that will allow you to create marketing materials in the most efficient manner.
In order to accomplish this, your company will benefit most from a partnership with an experienced creative and visual agency. There are very few small businesses or start up companies that have the in-house manpower to work on their visual presence at the same time that they balance service for a current customer base. Even companies without a customer base must focus on product development, operations and administration – it is simply much better to outsource visual marketing to a company that understands the process and can perform it in an expedient fashion.
Below are some of the ways in which a creative and visual agency will be able to help your business. You will understand exactly what to look for in an agency of this sort after reading the descriptions below.
– What exactly does a creative and visual agency do for my company?
First and foremost, outsourcing video to a reputable company will immediately expand your hardware options. Although consumer grade cameras and recording devices have improved greatly over the past few years, there is still a marked difference between the kind of video that a professional agency can shoot and videos from a so-called “pro-sumer” camera and set up. Many companies have been fooled into believing that all HD is the same. HD is not the only criteria for making good videos: There is still a great deal of work that goes into proper lighting, sound design and the art of the shoot itself.
Even if you are looking to create a cartoon or logo based campaign, you can still be helped tremendously by a creative and visual agency. First of all, the detail that a visual agency will be able to put into your sketch designs will flesh out the idea, making it viable for a general audience. You will also be able to bounce ideas off of true professionals, giving you a clearance from many of the beginner’s traps that plague business owners who think that a cute logo and a slogan is enough to sell a product.
A creative agency will also be able to incorporate your current designs and ideas into a wider marketing program. Although it is relatively simple to put together a single ad, many business owners have more of a problem when it comes to creating a narrative over time. The way that your company communicates to the general public over time is the essence of a brand; one or two good ads will spike sales for a short time, but you will soon find that this is not enough to sustain a business.
A creative individual agency will also be able to help you place your newly crafted advertisements in the proper locations. Mass marketing is dead – in order to succeed, you must find your target audience and move your ads towards them directly. If you do not know where the niche message boards and forums are for your industry, you may be able to bounce those ideas off of your visual and creative agent as well. With experience in similar businesses, this person will be able to tell you the ideas that have worked for past clients and the ideas that should be avoided.
– Why should you choose us as your creative and visual agency?
We have the experience in many industries that our current clients have been able to benefit greatly from. First of all, we home your visuals so that you speak directly to your target audience in a strong voice. You will see your ideas come to life in a way that you could not have done on your own. There is a huge difference between sketching out a great idea and making sure that idea translates properly to your target audience.
We are also able to help our clients place their advertisements in the locations in which they will be seen by the correct people. You will have access to the decision-makers in your industry with newfound production value. We will help you to create potential virality in your videos that will give you the free PR that every business is looking for. You will have the potential to brand your product as unique within the space of your target audience, lowering your overall cost curve.
We will also strategize with you in order to create a campaign that will last over the long-term. Although we certainly want to help you see spikes in your short-term sales, we also want you to be able to connect with your audience on a deeper level. Our goal is to help you become a part of the lives of your target audience through multimedia.