Does your company need a public relations agency? Chances are the answer is yes. Although you may feel as though the organization is doing just fine on its own, there is almost always room for improvement for companies that want to expand their reach and influence.
How can public relations help?
Public relations is a type of marketing that extends the business image into the local community. No business is an island, to borrow a cliché. Every company plays a role in the area where it conducts business. An enterprise that engages in limited interaction with the community loses a valuable opportunity to build rapport and good will with nearby residents.
Think of a popular business that you know of. What draws public appreciation? It may be the company sponsors a youth activity, like kids’ sports or a 4-H project. Maybe the business gives out promotional gifts at the county fair. Often, a company will establish expertise in some aspect of its operations and participate in media interviews or public demonstrations, such as a landscaping expert showing a group how to transplant seedlings into pots with soil. A company expert may choose to publish a newspaper column or a blog, drawing fans who not only support the business but also refer it to others.
A public relations expert will look for ways to build a company’s image in the public domain through opportunities like these. Company milestones and innovations can be showcased at trade shows, conferences, and other public forums to focus the spotlight on the company’s continued growth and success.
Who handles public relations?
Sometimes a company will hire a specialist with PR background to represent the organization to the public. The specialist may prefer working with traditional media, print media, or social media, or perhaps even a combination. This person will typically handle all aspects of the company image, which can be challenging for one person to handle.
Many businesses prefer to work with a public relations agency. The agency usually assigns someone to manage PR, or it may assign a multimedia team to a company’s campaign. The team may adopt a specific promotional style for the company, or it may be diversified depending on each person’s abilities and experience.
We can get you noticed.
The agency point person will work with you to develop a campaign for positive publicity. Your company and its employees probably do many great things to serve the community, such as collecting donations for a disaster relief fund or spearheading a volunteer drive to help needy children over the holidays. Activities like these can be showcased and brought to the public’s attention, not as a way for the company to boast, but rather, to make the public aware that your company cares about the people in your area and will give above and beyond of their time and resources to help when needed.
In addition to good deeds, your public relations team will identify areas of expertise within the organization. These will be channeled into community activities to position your company as the local go-to resource. Skills and talents can be shared with the public via radio, television, newspaper, networking with other businesses, and social media via the Internet. A podcast, webinar, or Ted talk can vault your company into the limelight so that your achievements and areas of mastery can be celebrated as well as bookmarked by listeners for future reference. Follow-up events help to keep your business image active in the public mind so they will know who to call when they need a company with your expertise.
We do it best.
Our goal is to ensure your success. We take pride in providing our clients with a comprehensive approach to reaching their public relations objectives. Working with your company’s mission and strategic goals, we’ll help you develop a promotional plan that will bring your business to the forefront of public awareness and appreciation. Our experts have abundant connections that can help to place your company in the public eye.
We fully invest our resources in your organization’s strengths for a synergistic partnership that will get results. Our team of experts has a wealth of knowledge to share that can move your organization into a strategic market niche. We work with you, side by side, to mobilize a goal-oriented public relations plan via various platforms, including print, Web, and social media formats. From iPads to iPhones, we can develop apps to keep your company in the forefront of your customers’ minds.
Capitalizing on seasonal holidays, company anniversaries, and current news, we can present your business in a favorable light to capture the attention and admiration of the public. Our team knows just how to coordinate special dates with your company’s successes to keep them fresh. Let us help you maximize your promotional potential to get your company the attention it deserves.