Your marketing campaign is perhaps the most important customer facing part of your business outside of your actual product quality. However, it is no good to have the best product in the world if no one knows about it! Many a company has gone out of business not because of the quality of its product, but because of its complete inability to make anyone care. The world of the Internet has opened up the world of business to virtually anyone. This is a huge advantage when you are talking about yourself. This is a huge disadvantage because you are also talking about everybody else.
In the world of the Internet, you are in competition with literally every other business on the planet. Even companies that are not in your industry are creating noise through their advertisements that are drowning out your marketing message. People only have enough time to spend in a day, and even if they are not spending it with one of your direct competitors, they are still spending it away from you if you are not actively seeking them out and engaging them.
You need a campaign strategy and management agency in order to give your marketing a long term precise branding strategy. An outside agency will be able to more accurately help you decide on a look that will work in the coming months while moving your message into a long term direction.
– What is a campaign strategy and management agency?
This is the agency that will provide you the outside perspective that your business needs in order to keep emotion out of your decision-making process. More than this, a campaign strategy and management agency will be able to bolster the technical expertise of your in-house staff when it comes to releasing your marketing materials.
Campaign strategy and management is a rather large umbrella term that can encompass many things. In the modern world of advertising, a good campaign strategy and management agency will deal with all aspects of marketing campaign from production to distribution. This will encompass a mastery of production techniques such as lighting, audio transference and editing all the way to search engine optimization, social media marketing and conducting an appropriate pay per click campaign.
In order to get the best results from the production and distribution efforts of your company, a campaign strategy and management agency will also need to understand the overall brand of your business. This will require some form of marketing analysis in order to place your company correctly inside of your industry. If you have a great campaign strategy that makes your company look exactly like one of your competitors, then will definitely have a problem when you begin to distribute that message. A good management agency will offer you ideas on a strategy that will fit the niche of your audience as well as the advantages of your physical product.
– What aspects of business should I look to outsource to a campaign strategy and management agency?
You will almost never outsource the core strategic thinking of your business. Your mission statement and your reason for being is your business – you are the one who understands your company better than anyone else. However, after you have solidified the idea in your mind, you may need some help in learning how to transfer it to your target audience in a cost efficient way. You may also need some help in finding this audience, as they will not simply make themselves known just because you have decided to start a business online.
In order to protect the time of your in-house employees, you may want to consider outsourcing the more technical aspects of production and marketing to a campaign strategy and management agency. Although you want to make sure that you are dealing with a reputable company, you will certainly create more time efficiency within your business if you leave the legwork up to people who are more experienced than you in conducting it.
For instance, do you really have the time to learn how to work a camera and set up the best lighting? On the other end of the spectrum, are you willing to stay up late at night to read the latest article from Google spokespeople detailing the latest algorithm changes? These are the kinds of things that will keep you from delivering your best service to the customers that you have already solidified. There are also people who can perform these actions more quickly than you can. Your best course of action as a businessman with no more than 24 hours in a day is fine right people to give this responsibility to.
– What should my company look for out of a campaign strategy and management agency?
Although you may believe that campaign strategy is not something that can be measured, your business should rely on efforts that can be quantified. At the end of the day, your campaign strategy and management agency should leave you with products that you can distribute among your audience and receive a good return. When you analyze your important statistics after you have bolstered your marketing program, you should see specific results that you can take to the bank.
First of all, you will need to decide which of your analytics that you are trying to affect in a positive way. For instance, many companies will attempt to decrease their bounce rate online. The bounce rate is percentage of people who click onto a website and click away immediately. Of course these people are not making a purchase, as it is very difficult to purchase something that you find irrelevant or uninteresting.
If you decide that this is one of the main things in your business that should be fixed, then your campaign strategy and management agency should develop products that will help you to change this specifically. For instance, bounce rates on a site are usually lowered when a PPC ad campaign is directed at a more relevant landing page.