In the extremely competitive and mobile modern business landscape, it is not enough to simply have a good looking website and branding campaign. Your website and your marketing efforts must also be fully optimized so that they can take advantage of the information distribution platforms that control visibility in the world of business today.
– Why does my campaign need to be optimized?
According to a recent study by Merkle | RKG, 50% of Fortune 500 businesses are out of compliance with Google standards for a responsive website. You might think that these companies do not care about being in compliance with Google; however, you would be highly mistaken. As sole controller of over 80% of the total searches that occur on the Internet, Google has more power to raise or lower the profile of a Fortune 500 company than that company has over itself, even with billions of dollars in its marketing fund. Contrary to what you might believe, the Fortune 500 companies that are out of compliance with Google are scrambling in order to get into compliance. As of April 2015, Google will begin to delist websites from its mobile search platform that are not in compliance with its algorithm. Even Fortune 500 companies cannot afford the drop in visibility that this action would cause.
If even the richest companies in the world have to worry about optimization, how much more should you worry about it? Having access to Google, the other major search engines and relevant industry directories is an incredibly important part of your branding and marketing efforts. You can have the best looking website and the most efficient products on the market. If no one knows that they are there, then your company may as well not even exist.
– How do I get my company optimized?
The first thing that you must do is make sure that your website is responsive to the major mobile operating systems. Android is obviously the priority because of its connection to the Google search engine; however, the iPhone platform cannot be discounted. Partnering with a proper campaign optimization agency will make sure that your website is in compliance with both of these platforms at once.
After you set up the initial optimization of your website as a whole, you must also be sure that each of the important assets in your website is also optimized. Because all of the assets of your website have the ability to be indexed by search engines, you have many opportunities to be relevant. However, this must be done in the right way, and it is a full time job. Most small businesses will simply not have the manpower to make this happen.
Lastly, your company website should be connected to other social leaders within your industry. The link profile that you are able to build will add a great deal of credibility to your website in the eyes of the general public as well as within the search engine algorithms.
– How can I accomplish all of the above?
If the above directions seems like a lot of work, it is. This is the reason that you should outsource this work to a campaign optimization agency. An optimization agency will be able to keep up with the constant changes of the major search engines and directories, keeping you ahead of the curve and ahead of your competition.
First of all, an campaign optimization agency will be proactive in optimizing your website for the coming changes that are happening within Google and the mobile landscape. You will have access to latest third-party apps and techniques that will allow you to bolster your website without creating clutter.
A big part of campaign optimization is getting a loyal audience. The major search engines can tell if a website is being trafficked consistently. Websites that are will be moved ahead of their competition within the major search engines. This means that a large part of your campaign optimization is simply marketing well to your target audience. However, a campaign optimization agency will be able to improve upon these efforts by pinging the major search engines and directories to make sure they know about the positive activity on your website.
When you are fully ready to optimize your online campaign, give us a call or an email. We stand ready to help you create a long-term brand for yourself within the highly competitive online space. We will ensure that the major search engines and directories are an asset to you, not a hindrance. We will also make sure that you understand the day-to-day activities that will keep you in the good graces of Google, Yahoo and Bing. Having us by your side as your campaign optimization agency will also allow you to focus on the daily activities that will bring you short-term profits while your long-term branding efforts are being handled by professionals.