The mobile space is developing more quickly than perhaps any digital space for business. If you are looking to expand your business or start it in a cost effective way, then you must find your way into the mobile space very soon with a great looking, fully optimized and responsive website for your company. You must partner with the right agency in order to do this in a timely way. Here are some of the aspects of mobile site development that you must be familiar with.
– What is a mobile site development agency?
A mobile site development agency is an Internet marketing and development company that has experience in the development of mobile sites. In truth, any online marketing company that does not have this expertise is of no use to you. As of April 2015, any site that is not fully responsive will begin to immediately lose search engine ranking within Google. Newer companies may be excluded altogether from the search engine listings, an action that will instantly and exponentially reduce the exposure that a business will receive. In effect, a website that is not responsive may as well not even exist on the Internet.
A mobile site development agency will make sure that your site is fully compliant with Google standards. Google controls over 80% of all searches and the majority of mobile searches as well, so their word is law. Even Fortune 500 companies must bow to the will of Google no matter what changes they choose to make with their algorithm. Compliance with Google will usually mean compliance with the other major search engines Yahoo and Bing; however, a good mobile site development agency will be able to optimize to either one of these search engines as well.
– Why do you need your mobile site developed?
First and foremost, your mobile site needs to be developed immediately in order to solidify your market share within the growing mobile marketplace. There are hundreds of new companies entering this space on a monthly basis in each industry. Even companies that are not in your industry are taking possible visibility from you – people only have so much time in the day to look at any website. You are not only competing with the companies that are in your industry; you are also competing with any company that is focused on your demographic and taking potential eyeballs away from you.
Secondly, your mobile site can be a direct source of income for your business. When people are out and about with their iPhone or Android, they are looking for a solution to their problem in the immediate moment. There should be no middleman between your customer and your product when it comes to the online marketplace, and your mobile website should be as streamlined as possible in order to facilitate sales while not hard selling your products.
Your mobile site will also be the future of your business. The laptop and desktop will never go away, but commerce is definitely moving to the mobile world. The New money is all moving towards this area of commerce, from the small business market to the Fortune 500 companies of the world. You simply cannot be left behind, or you will slowly lose market share until do not have a market to appeal to anymore.
– What are the advantages of moving within the mobile space and why can you not forsake this space?
The first and most important advantage of your website and developing it there is convenience for your customer base. Your target market will definitely appreciate the fact that you are keeping up with the overall business landscape by providing your goods and services to them on their hip.
Secondly, you will be able to do much more commerce in a shorter period of time. Because people are more likely to make a purchase when they are out and about on their mobile phones, you will not have to spend as much money on the sales funnel as you normally would. What is more necessary in this market is that you correctly index your website within the mobile search engines. This is all a part of mobile site development that your partner company can help you to accomplish.
– What will a mobile site development agency do for you?
It can be quite difficult to navigate the ins and outs of a new medium, especially when that medium is on the cutting edge of technology like the mobile market. Aside from all of the technical aspects of creating a responsive website, you will also have to keep up with your day to day business. This is why a mobile site development agency is so important. You can outsource the technical aspects of creating your website while attending to the parts of business that you are best suited for. This is the service that we provide to all of our clients. Give us a call or an email as soon as you are ready to expand into the growing world of mobile site development.