As the usage of smart phones, tablets and other small-screen devices rapidly grows, one size no longer fits all. Website visitors now have vastly different visual experiences and expectations. Responsive web design is one of the biggest trends that takes these evolving platforms into consideration. It’s now almost crucial to adapt your site to these changes if you want to stay ahead of the game. You’ll be surprised to see the benefits you will reap from a responsive website design. Our team at Responsive Design Agency will design a site that provides a great user experience to guarantee your customers’ satisfaction.

What is it?

Responsive web design is essentially a combination of design choices that make a website work seamlessly on a variety of screen sizes and devices. It aims to design one website in a way that accommodates several different web environments, without needing to use a separate URL.

This approach supports different screen sizes by adjusting web layouts and content and enhancing user-experience with features specific to mobile and touch-screen devices. With traditional web layouts created for desktop or laptop computers, the visual field is set to completely fixed measurements. The design is usually created for a standard 13-15 inch screen. When the browser is resized, most of the content is cut off from sight. On smaller devices, users must deal with full-size, zoomed-out websites on such a limited space, only leading to frustration. You don’t want to repel your customers before they can even give you a chance.

Responsive websites are supported by a fluid design. When a webpage uses a fluid grid, all the content on the page is sized relative to the browser, usually with percentage-based measurements that adjust to changes in the browser’s size. Therefore, no content is cut off. The aim is to make everything available to the viewport, the entire visual area of the screen’s browser.

Your website is one of the first impressions you make on your customers. Poorly designed or inefficient websites mark down credibility and ratings. With Google’s new mobile-friendly ranking criterion, responsiveness is becoming a must, and we work with a mobile-first philosphy in mind. Our team is very in tune with customers’ needs and anticipates the growing dependence on mobile devices. We prioritize not only creating phenomenal design but also maximizing your website’s productivity and performance. We employ several principles of responsiveness like updated style standards, attention to screen real estate and mobile technologies to make your site stand out and achieve professional credibility.

So, in What Way Can We Specifically Help You?

Because your content represents your brand, we will make sure that consumers never miss out on important information. Extraneous information or visual content is either pared down or removed completely as the screen size decreases. Only the essential remains. Navigation bars are adjusted to become as unobstrusive as possible. Some effects, like hovering, simply don’t mesh well with smartphones or other touch-screen devices. Text is localized only to the viewport to ensure that users do not have to shift from side to side just to read a sentence. Similarly, pictures and videos are resized and edited accordingly to fit well inside the viewport and look great on lower screen resolutions.
We also create custom themes that tailor to common screen sizes by using media queries. Media queries are snippets of code placed in the CSS and enable the browser to detect specific screen widths and devices. This will allow you to customize the whole layout at specific breaking points, sizes at which the content is shifted into a more compact, vertically-lengthened layout. This is different from a fluid, percentage-based layout in that the CSS underneath is actively changed at certain dimensions.

Our breaking points’ designs adhere to professional design principles. As the screen grows smaller, we increase the width of content and focus on utilizing vertical space so users will see everything clearly.

Non-responsive sites are prone to experiencing glitches on smartphones. You don’t want your customers to fill out information only to find that they are unable to click the submit button. This will negatively affect your conversion rate. To prevent these inconveniences, we incorporate special touch-screen technology into the design to make the experience suitable for touch-screen users. These technologies apply innovative ways to navigate websites with the touch of the hand. We also make sure to take advantage of other technologies like geolocation to create the richest mobile experience possible and minimize the loading time.

With the variable number of devices and screen sizes, designs that are only made for desktop monitors and laptops will prove to be a hassle to your site’s visitors, who will most likely end up leaving in frustration. Having to manually zoom in on websites that only accommodate large screens is just too much work on a smart phone. This will affect your bounce rate, the percentage of customers who leave the site after viewing one page. It’s just not worth the risk when we can take care of it for you.

At Responsive Design Agency, we strive to provide your customers with the best experience, no matter what device they are using. We know that your customers’ satisfaction results in your satisfaction, so we choose to design with a customer and mobile-first philosophy.

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