Search Engine Optimization For Local Business OwnersWhether or not you’ve run a brick and mortar store, its imperative you ensure your website is well rated in the local search engine results. What does this mean? People aren’t only searching for ‘widgets’ anymore they’re searching for “widgets AND my town” more and more. They are attempting to narrow their searches with their own community. People want to know whom they’re working with on the web. They want to know who is the business selling them a product/service. They want to find a way to visit your company for your products, or at the very least have the reassurance that they could if they desired to. For instance, if you own a dry cleaning business, potential prospects want to not just see your prices; they want to be able to come to your shop. Here are a few additional suggestions to consider when considering local search engine optimization Mobile Website: Don’t overlook cellphones. Yes, it’s expensive to get a mobile app/mobile compatible website; more and more people are using cell phones instead of their computers. Cell phones are rapidly taking over the “simple” browsing consumers do. Make a website that works on cell phones. Press releases: Press releases are the bread and butter of business owners. Consider running press releases, which are posted on high page rank websites, and therefore appear for local search results because of how powerful they are. Google Places/Yahoo Reviews: Consider setting up a local Google plus, or Yahoo, profile. This business profile will help you get visibility, and appear for local keywords when people type them in.
The cost of SEO can vary, some companies charge a few hundred dollars per month whereas others charge thousands. It all depends on the scale of the competition, and how far behind you are. It’s not impossible for vendors to charge an amount of money and generate no results, that’s why the issue of cost is such a wild card. Just because you pay more doesn’t mean you get more results. It’s all a matter of the quality of your vendor. If you hire the wrong SEO company, it’s likely you’ll get little to no results. But, if you hire the right SEO company, you can get phenomenal results.
SEO is search engine optimization. SEM is search engine marketing. Generally, SEM means PPC.