Having a website is a lot like having a brick and mortar store that is not in the phone book, has done no advertising and is located in the middle of nowhere. It can look as appealing as it wants and have every product someone could ever need stocked, but without customers, it’s completely pointless. Getting people to your website is the job of search marketing. When a website is properly marketed, it is like that same store, only now it is located in a highly trafficked shopping center or mall and is advertised around town. Creating a professional looking, easy to use website that gives customers all the information they need to make a purchasing decision is essential, but it is only the first step of getting your business out there.
Why You Need a Search Marketing Agency
Unless you are a search engine guru who is up to speed on Google’s latest algorithms, you may want to hire the services of a search marketing agency to help you to plan and implement a comprehensive strategy for getting your business found on the internet. There are two main areas of search marketing; paid and unpaid. Paid marketing is where you use what is called pay-per-click marketing, and you bid on keywords relevant to the products or services you sell so that your company appears high up on search results under these select terms. The other general type of search marketing is when your website is optimized through its content, title tags and meta descriptions and other factors that search engine experts would know to look for to get it to naturally be ranked highly on Google and other search engines. This latter type is referred to as organic search results, which simply means that your site comes up under certain search terms because the search engine’s own algorithms find what your website offers is relevant to what people are searching for.
Optimizing Your Website for Search Results Is Worth an Upfront Investment
The type of search marketing that involves optimizing your website to rank highly in a search engine’s search results pages takes the most upfront work in terms of crafting your website to get it as high up as possible in those results, but after it is there, you are getting free traffic from people searching for what you are selling. On the other hand, with pay-par-click marketing you are paying a set price every time someone clicks on your listing that comes up when they enter a certain word or string of words. The free clicks of organic search engine results add up over time and make it worth your while to invest in having your site as optimized as possible for this type of marketing. Potential customers know that it takes effort to have your website come up on the first page of Google, for example, when they search under certain words. Being able to do this, therefore, builds credibility and trust as potential customers know you are serious enough to have made the investment to be high up on major search engines. There is also no better way to build your brand than to have it pop up every time people search for what you have to offer.
What DotComWebDesign Can Do for You
The search marketing pros at DotComWebDesign know that the most well thought out business and brand growth strategies are worthless if they fail to reach the intended audience. They develop a search marketing campaign for you from top to bottom that will get your business and brand out to the right people at the minimal price. As their name implies, they can also design a website for you from scratch. They have tremendous experience and have done web design and marketing for big names such as AT&T and DirectTV and small to medium sized businesses. Their team consists of veterans with years of experience in the digital marketing world, and they will craft a strategy with you as to what exactly you want to rank most highly under on the search engines, and then they will design a website and search marketing strategy to get you there. If you already have a website, they can offer input to help optimize it for search results under the keywords you need to focus in on to maximize your success.
Going the Extra Mile for Your Success
The experienced team at DotComWebDesign consider themselves your partner in success on the internet. They don’t just design a website and lay out a search marketing strategy and abandon you. They constantly research and utilize industry leading tracking, analytics and management tools to stay on top of the search marketing campaigns they have crafted for you. By seeing what works and what doesn’t, they are able to more efficiently direct your marketing dollars to where you will get the most bang for the buck. They also stay on top of the major search engines, and if they change their search algorithms, they make the appropriate changes to keep you ahead of your competition. This is only the tip of the iceberg of what they have to offer. Their services encompass the totality of branding, marketing, reputation management, media relationship and public relations management. They know that when you grow they grow. They offer free consultations on dotcomwebdesign.net, so you can see exactly what they can do for you before you spend a dime. Let them help rocket your business and brand to the top of the internet and beyond.