Socialized shares can become a part of a personal gallery on the website. It is recommended that permission be received ahead of time in order to do this correctly. During the event, encourage visitors to share their photos online and email a copy to the company for commercial use. Remember that this is a very easy opportunity to attach the brand to memorable, major events.
Customizing the booth with branded graphics is another way to take advantage of any branding opportunity available. For example, the graphics team can make sure that the external portion of the booth looks like the company’s branding. From the curtains to the décor, everything should be professionally branded with custom graphics.
Branding the templates is another opportunity to get the word out about the business. Again, a professional graphics team should be used to design the templates for the event. Every time the picture is emailed to an address, shared socially, or printed out, the branding on the template with business information is displayed for all who view it.
Have people send photos to your own social profile or email. As each person enters the booth, let them know that they have the option of sharing their pictures with your social media profile on any of your channels. You can then take those events and re-share them as an event that your company was a part of. These shares can even be added to a photo gallery on the business website.
Display profiles on a projector screen if possible. If there is an opportunity to share images from the event on a media projector, you should take advantage of the opportunity to broadcast those branded images during the event. If there is an opportunity to stream the photos live to all attendees, then this would present a great opportunity to advertise the brand throughout the event.
Business cards should be handed out at the booth or be made available near the booth. Every time someone decides to take a picture, offer them a business card on the way out. The business card should be professional and should contain all that is required to get in contact with the company for booking events. Just as the graphics on the booths and templates should be professional, so should the business card content representing your services.
There are numerous opportunities to brand a photobooth event your company handles. The goal should always be to display the brand’s information using a variety of social channels while making sure to avoid making the event about your company. Every picture emailed, shared or printed out could have your branding on it. Every business card and any other interaction a customer has with your brand should be consistently professional. Make sure to get permission to use attendees’ photos for commercial purposes on your website if planning to add their images to a gallery featured on your website.