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Event planning can be quite an ordeal. For the new event planner, the first few events must be a successful or it could be damaging for the brand. If new to event planning, consider the following tips to make sure that event goes off without a hitch. Here is what it takes to put on a stellar event.
First, the client’s vision must be completely understood. Many planners get this wrong in the beginning and can end up with unhappy clients as a result. Others get it right and have no problem developing and executing the plans for the event. The first step to getting the event off to a good start is to fully understand the planner’s vision.
Next, assemble a team. The sponsors are the most important part because they can supplement the budget. The vendors should be screened, vetted and hired or the event. A team of volunteers will be particularly helpful in making sure that the event doesn’t go off without a hitch. An event coordinator can be helpful in managing vendor relationships.
Select the right venue. The venue for the event can make or break the experience. It is always recommended that the venue be selected based off the nature of the event and the number of attendees. While this may seem easy enough, many planners attempt to recoup on savings by going with a slightly smaller venue, which could make guests uncomfortable. If contacting every attendee in order to get verbal confirmation is required, then that is what should be done. The security needs or the location should be considered as well as accessibility for the handicapped attendees.
Decide earlier on the entertainment element necessary to ensure that the event doesn’t go off without a hitch. If hiring a band or quartet, consider holding individual auditions for the talent and collecting references. For a wonderful, engaging experience, consider setting aside some funding to purchase Michigan photobooths for sale. These photobooths allow guests to create and capture their own memories. Attendees can even share and publish their digital experiences via the web using social networks like Instagram using the Print Mates booths.
The date selected should allow for approximately six months of planning. The average planner should have anywhere between four and six months to plan or the event. The date should be selected with religious holidays, school breaks and high profile attendees in mind. A rushed event can be wildly unsuccessful and dangerous to one’s personal brand.
The event should be branded. Successful branding requires a good theme, outstanding logo and supporting marketing initiatives. Some people go with a tagline or the specific event to draw attention to the cause or event being marketed. Careful branding makes it easier to pitch to the media and news publications. Memorabilia, swag bags and all invites should be developed with branding in mind.
The most common reasons for an event to fail are not enough planning. Most people who really connect with their client and the vision are able to pull off a successful event with adequate planning. Following these basic tips for event planning will help the professional get their venture off to a great start.