Lawyers and law firms across the United States, and including the state of Missouri, are notorious for being a bit behind the times when it comes to effective marketing practices. Attorneys often their primary attention on tending to the needs of their clients.
With that said, lawyers nonetheless must develop a strategy to attract clients to their firm. That’s why you need Delancey Street.
Delancey Street fully understands that no two attorneys or law firms are the same. They differ in many different ways, including when it comes to their marketing and promotional needs, goals and objectives.
For this reason, the professionals at Delancey Street never take a one size fits all, cookie cutter approach to the development and implementation of a marketing and promotional solution for a client.
The professionals at Delancey Street partner directly with each client to develop a comprehensive action plan when it comes to marketing and promotional objectives. The professionals at DotCom work closely with each client when it comes developing, designing, implementing and even refining particular solutions (as is necessary from time to time).
A decade ago when lawyers, including members of large law firms, were told of the importance of brand development, these professionals were likely to stare blankly at the person making the statement. In this day and age, a growing number of legal professionals have come to understand and appreciate the importance of brand development.
In the final analysis, law firms are like any other business enterprise. Firms have a real need to develop a meaningful and attractive brand. The professional team at Delancey Street have a significant depth of experience when it comes to legal brand development.
On the team at Delancey Street are experts in the field of brand development. These professionals take the time to learn the inner workings of a law firm client to identify the important areas of client service. The research process ensures that Delancey Street develops a meaningful brand, and associated marketing and promotional materials, that truly represent the goals and objectives of a particular law firm — as well as its specific service areas.
Website Design and Development
Delancey Street specializes in making user friendly and highly attractive websites that meet the unique needs of legal professionals. This represents another service area in which Delancey Street never takes a one size fits all approach to developing, designing and implementing a solution for a particular client.
When it comes to designing and developing a website for an attorney or law firm, Delancey Street focuses on solutions that a permit a perspective client the ability to obtain the information desired — including scheduling an initial consultation with ease. Oftentimes, a website designed by Delancey Street as part of an overall marketing solution for a law firm, will include a real time interactive feature of some sort.
Comprehensive Marketing Strategies
Delancey Street also sets itself apart from other firms by take a global approach to a lawyer or law firm’s marketing and promotional needs. Not only does Delancey Street develop a unique solution for each individual client the marketing program developed for a client is comprehensive. In the end, the most successful marketing strategy and solution is one that coordinates effectively multiple promotional approaches. This includes everything from coordinated brand development and website design to the integration of other marketing strategies in a consistent manner.
Solutions that Grow with a Law Firm
Law firms evolve. As a result, a marketing solution for this type of business enterprise must be capable of adapting to changing circumstances. Delancey Street develops and implements marketing solutions for law firms that are self sustaining and capable of adapting to the ever changing and evolving needs of a particular legal practice. A Delancey Street solution does not become outdated merely because a firm grow, evolves and changes. In addition, the professions from Delancey Street remain available to a law firm client to consult about the evolving promotional needs of a particular legal practice into the future.