Delancey Street has curated, reviewed, analyzed, and listed, the top companies worth speaking to.
Picking a search engine optimization company is a strategic move, it’s chess. If you choose the wrong company to help you, it’s game over. You need to make sure you win your SEO and marketing battle by choosing the right company. The purpose of this article is to help you choose the right company.
What to look for in a company
What to look for
- Partnership approach – Someone who treats you with respect
- Results – Look at their case studies to see what they are capable of doing
- Pricing – If they are doing cookie cutter pricing models, you should walk away
- Testimonials – Speak to their existing clients
What to be afraid of
- Vague – If they are vague and don’t have any specific strategy, walk away
- Cookie cutter – If they seem to have the same approach for every industry, walk away!
Why you’re probably looking to hire an SEO firm
- You need more phone calls
- You want more forms filled out
- You want more website visit
What SEO services you might need
This involves driving organic search traffic to a website, while managing complex factor. Enterprise level sites usually have existing backlinks, authority, and content. They simply need tactics to help increase their brand visibility in new directions. You need an EXPERT seo consultant who understands how to leverage your existing base to generate more results.
Search Engine Optimization
General SEO is great if your website doesn’t rank in the top 10 result pages for your given search term. You want your website to rank and for content to rank. You will need a general SEO service provider who can implement a general game plan, and take measurable actions which will help your website to be found online and convert. SEO companies can help you create engaging content and create expertly crafted backlinks.
Local Business SEO
If your company generates business locally, you’ll need an SEO consultant who understands local SEO and understands how to rank locally. When it comes to local SEO, there are a lot of factors which are important like google places, yext, and more. It’s possible to outrank your competitors by including your website in relevant local listings, and providing consistent information on all of them. Climb the ranks locally, to generate more local traffic.
PPC can send 100’s of buyers to your website instantly. If you do it right, you can literally change the course of your business. If you do it wrong, and hire the WRONG FIRM, you could literally flush thousands of dollars down the drain. Maximize your ROI by hiring an SEO specialist that works and understands how PPC works. With a PPC specialist who understands pay per click, you can increase your click through rate, and conversions.
Google Maps Marketing
This is a great source of business because it results in phone calls and walk in traffic for local businesses. There are certain companies that specifically focus on Google maps due to the specialized work you have to do in order to do AMAZING in the local packs. SEO companies that focus on Google maps marketing will help you display your business as the first option for queries near your clients, and will work on your ranking you as the best provider of services in your local city.
Online Reputation Management
Some companies specialize in helping companies not only rank well in Google, but also rank well in terms of your reputation. It means making sure everything about your company online is positive, and also making sure that great article/content is written about you so that if users look about your company online – they will find great things that support your company. For example, an online reputation management company will focus on suppressing negative items, and creating positive items, about your company.
On Page Optimization
The core of SEO. No SEO campaign is able to ignore on-site optimization. Make sure you hire an SEO vendor who understands the value of this.
What is SEO
SEO is like free publicity. It helps you increase your rankings in search engines, which results in your visibility increasing for general users. If you have the right firm, it can transform your business to reach it’s
What Does an SEO Firm Do?
If you want to rank higher in search engines, you should hire a company. An SEO Consultant implements a methodology that lets you rank higher in search engines. The goal is to increase your online web presence. It means optimizing a website. You need a legitimate firm, rather than trying to hire some generic SEO guru who makes a living conning unwary business owners. Many of these so called SEO gurus simply con you into paying for “tutorials,” that do nothing to truly create results. At best, you’ll just eat up your budget. In some cases, you could literally go out of business. You need a powerful SEO specialist to help. When it comes to SEO, it takes more than money to get the outcome you deserve. SEO is a experimental, and tailor driven process, which rarely is the same for different companies. Effective companies are clever, nimble, and adaptable to helping you create an audience, and then helping you convert it.
What goes into the SEO process?
SEO providers help you rank higher for SPECIFIC keywords relevant to your business. The better your company ranks on a search result page, the more people will engage with you. There are over 200 factors that Google looks at when deciding who ranks well in search engines.
Here are some things SEO consultants do to help you:
- Quality content
- Page speed
- Schema markup
- Social signals
- User intent
- Image optimization
- and more
Many other companies also include things like local SEO Services, online reputation management, web design and development, in addition to brand management as a part of the SEO retainer. It’s not uncommon for a company to conduct a website analysis into your content, structure, and its performance, in addition to looking at off-site backlinks and their quality. SEO companies that are experts, will look to restructure your content and make enhancements.
Many companies will at a basic level optimize your website content and have it rank better. They’ll look at your best performing pages in order to see what opportunities there are to improve their rankings. It means look at keyword analysis, and then matching it with the best technical recommendations.
Is it even worth hiring a company?
Depends! Some small business owners would be better off not hiring a company at all. If the competition is too fierce, for example – you’re a new startup, and your competition is Fortune 500 brands, it might not make financial sense to hire a company. It’s likely without a significant PR budget / Ad Budget, the SEO alone will not be enough to get you the results and help you need. It’s probably better you didn’t hire the company and focused your efforts on meaningful networking efforts, etc, that will result in a faster ROI. SEO is a long game, and anyone who says otherwise is likely lying. Typically, we recommend hiring an firm only after:
- You have an SEO base, and have started generating an ROI from existing SEO efforts
- Think that you could generate a greater ROI from SEO with a firm focusing on it solely
- Are comfortable spending money and not seeing an ROI for a 6-12 month perspective
- Have developed multiple channels of revenue, of which SEO is just one
SEO companies shouldn’t be hired by “bootstrap” startups, who don’t have a real budget. Many startups like this would see a huge financial blow if they spent money and saw no immediate ROI. While this may sound counter intuitive, if you think deep enough you’ll see why we feel hiring an SEO firm should only be done when you’ve got some ground covered.
How Do I Find the Best Firm?
Before you start searching for the best SEO consultant you have to understand what type of specialist you really need. Not all SEO companies are alike. Some only work with companies in a specific niche, i.e. lawyers, or doctors, or etc. So before you start going on a hiring spree think about what you truly need. You might discover that the companies you’re interviewing aren’t the most proficient in the practice area you’re in. For example, if you’re a local personal injury lawyer – it might be foolish to speak to a search engine optimization company that focuses on e-commerce SEO! While fundamentally they’re playing with/working on the same algorithmic variables, their approach and methodology may be “honed in,” for a specific type of SEO optimization. It’s sort of like fitting a square peg into a round hole. It may not work well.
Once you identify what you’re doing, and what your needs are, the next step is finding a vendor. Usually Google is a great start, or curated directories like DelanceyStreet, who have done a great job at identifying SEO vendors for you. But this is just a starting point. You should typically narrow your list down to 4-6 vendors and then interview them all.
- Look for case studies
- Speak to existing clients
- Emphasize weekly reporting
- Use tools like Majestic.com to evaluate their existing clients and see their backlink profile
- Use tools like SEMRUSH to evaluate the rankings of their existing clients and look for trends etc
- See if they are BBB accredited
- See how well their own website ranks for major keywords
The most important thing: Is the firm trustworthy? If you feel like you’re getting a sales pitch, and virtually no truth, no honesty, and just sales jargon, then it might be good to walk walk away. Usually you want to work with a smaller firm, where you’re speaking to the owner/managing partner, not some sales rep whose simply on commission.
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