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Delancey Street has curated, reviewed, analyzed, and listed, the top SEO companies worth speaking to. We pride ourselves on being a business solutions provider, which means we help businesses grow in virtually every single way possible. Our primary focus is on providing business owners working capital, such as small business loans, lines of credit, working capital, term loans, and more.
Picking a SEO consultant is a strategic move, it’s chess. If you choose the wrong consultant to help you, it’s game over. You need to make sure you win your SEO and marketing battle by choosing the right company. The purpose of this article is to help you choose the right consultant.
This involves driving organic search traffic to a website, while managing complex factor. Enterprise level sites usually have existing backlinks, authority, and content. They simply need tactics to help increase their brand visibility in new directions. You need an EXPERT seo consultant who understands how to leverage your existing base to generate more results.
Search Engine Optimization
General SEO is great if your website doesn’t rank in the top 10 result pages for your given search term. You want your website to rank and for content to rank. You will need a general SEO service provider who can implement a general game plan, and take measurable actions which will help your website to be found online and convert. SEO companies can help you create engaging content and create expertly crafted backlinks.
Local Business SEO
If your company generates business locally, you’ll need an SEO consultant who understands local SEO and understands how to rank locally. When it comes to local SEO, there are a lot of factors which are important like google places, yext, and more. It’s possible to outrank your competitors by including your website in relevant local listings, and providing consistent information on all of them. Climb the ranks locally, to generate more local traffic.
PPC can send 100’s of buyers to your website instantly. If you do it right, you can literally change the course of your business. If you do it wrong, and hire the WRONG FIRM, you could literally flush thousands of dollars down the drain. Maximize your ROI by hiring an SEO specialist that works and understands how PPC works. With a PPC specialist who understands pay per click, you can increase your click through rate, and conversions.
Google Maps Marketing
This is a great source of business because it results in phone calls and walk in traffic for local businesses. There are certain companies that specifically focus on Google maps due to the specialized work you have to do in order to do AMAZING in the local packs. SEO companies that focus on Google maps marketing will help you display your business as the first option for queries near your clients, and will work on your ranking you as the best provider of services in your local city.
Online Reputation Management
Some companies specialize in helping companies not only rank well in Google, but also rank well in terms of your reputation. It means making sure everything about your company online is positive, and also making sure that great article/content is written about you so that if users look about your company online – they will find great things that support your company. For example, an online reputation management company will focus on suppressing negative items, and creating positive items, about your company.
On Page Optimization
The core of SEO. No SEO campaign is able to ignore on-site optimization. Make sure you hire an SEO vendor who understands the value of this.
SEO is like free publicity. It helps you increase your rankings in search engines, which results in your visibility increasing for general users. If you have the right SEO firm, it can transform your business to reach it’s
If you want to rank higher in search engines, you should hire a SEO company. An SEO Consultant implements a methodology that lets you rank higher in search engines. The goal is to increase your online web presence. It means optimizing a website. You need a legitimate firm, rather than trying to hire some generic SEO guru who makes a living conning unwary business owners. Many of these so called SEO gurus simply con you into paying for “tutorials,” that do nothing to truly create results. At best, you’ll just eat up your budget. In some cases, you could literally go out of business. You need a powerful SEO specialist to help. When it comes to SEO, it takes more than money to get the outcome you deserve. SEO is a experimental, and tailor driven process, which rarely is the same for different companies. Effective companies are clever, nimble, and adaptable to helping you create an audience, and then helping you convert it.
What goes into the SEO process?
SEO providers help you rank higher for SPECIFIC keywords relevant to your business. The better your company ranks on a search result page, the more people will engage with you. There are over 200 factors that Google looks at when deciding who ranks well in search engines.
Here are some things SEO consultants do to help you:
Many other companies also include things like local SEO Services, online reputation management, web design and development, in addition to brand management as a part of the SEO retainer. It’s not uncommon for a company to conduct a website analysis into your content, structure, and its performance, in addition to looking at off-site backlinks and their quality. SEO companies that are experts, will look to restructure your content and make enhancements.
Many companies will at a basic level optimize your website content and have it rank better. They’ll look at your best performing pages in order to see what opportunities there are to improve their rankings. It means look at keyword analysis, and then matching it with the best technical recommendations.
Depends! Some small business owners would be better off not hiring a company at all. If the competition is too fierce, for example – you’re a new startup, and your competition is Fortune 500 brands, it might not make financial sense to hire a company. It’s likely without a significant PR budget / Ad Budget, the SEO alone will not be enough to get you the results and help you need. It’s probably better you didn’t hire the company and focused your efforts on meaningful networking efforts, etc, that will result in a faster ROI. SEO is a long game, and anyone who says otherwise is likely lying. Typically, we recommend hiring an SEO firm only after:
SEO companies shouldn’t be hired by “bootstrap” startups, who don’t have a real budget. Many startups like this would see a huge financial blow if they spent money and saw no immediate ROI. While this may sound counter intuitive, if you think deep enough you’ll see why we feel hiring an SEO company should only be done when you’ve got some ground covered.
Before you start searching for the best SEO consultant you have to understand what type of specialist you really need. Not all SEO companies are alike. Some only work with companies in a specific niche, i.e. lawyers, or doctors, or etc. So before you start going on a hiring spree think about what you truly need. You might discover that the companies you’re interviewing aren’t the most proficient in the practice area you’re in. For example, if you’re a local personal injury lawyer – it might be foolish to speak to a search engine optimization company that focuses on e-commerce SEO! While fundamentally they’re playing with/working on the same algorithmic variables, their approach and methodology may be “honed in,” for a specific type of SEO optimization. It’s sort of like fitting a square peg into a round hole. It may not work well.
Once you identify what you’re doing, and what your needs are, the next step is finding a vendor. Usually Google is a great start, or curated directories like DelanceyStreet, who have done a great job at identifying SEO vendors for you. But this is just a starting point. You should typically narrow your list down to 4-6 vendors and then interview them all.
The most important thing: Is the firm trustworthy? If you feel like you’re getting a sales pitch, and virtually no truth, no honesty, and just sales jargon, then it might be good to walk walk away. Usually you want to work with a smaller firm, where you’re speaking to the owner/managing partner, not some sales rep whose simply on commission.
Many businesses invest in SEO, and wonder whether or not they should hire an SEO consultant. Hiring an SEO agency can give you a number of advantages. Below are some very important questions to ask before hiring an SEO specialist.
Are you using other digital marketing strategies?
Many companies invest not only in SEO, but also other services like voice search optimization, video marketing, PPC, and more. Your decision to invest in a web marketing strategy can have an influence on your SEO results. Many companies try to coordinate their SEO strategy with other marketing tactics. If you use an SEO firm, it’s important they have a suite of digital marketing solutions – through which you can maximize the impact of other marketing strategies. SEO is a powerful strategy by itself, but it can also be amplified if you invest in other digital marketing strategies. For example, if you work on content marketing, social media marketing, and email marketing, you can see synergy with SEO.
Can SEO truly be a long term strategy for generating revenue?
SEO is a really awesome digital marketing strategy. As your team explores hiring an SEO vendor, you need to think about your business strategy. If you look at SEO as a short term strategy, it’s going to set you up for failure. It only makes sense to use SEO for a long term strategy for generating revenue. When you hire an SEO firm, you are investing in a diverse strategy that will result in backlinks, press, media, and more.
Can you do SEO by yourself?
Like any other digital marketing tactic, SEO requires resources. You need the right people, the right technology and software, and ample time. For many businesses, talent and time are the biggest issues. If you don’t have a marketing team, and time, you could try doing SEO in-house and fail. SEO is a challenge, and it takes time every day, every week, every month, to implement. Many companies discover how challenging it is, far too late. Lots of companies struggle to provide their staff with all the resources needed to market their company. When hiring an SEO firm, the firm you’re hiring has the resources needed.
Should I hire an SEO firm in my industry?
Many marketing agencies have differentiated themselves by focusing on certain industries. They claim to be experts at SEO in their specific industry.
One of the questions we hear on a regular basis is why don’t SEO services provide guarantees on results? If you’re paying for SEO services, shouldn’t those services have some concrete guarantee behind them?
Some SEOs manipulate Google
If you’ve been in the industry for a number of years, you may remember a time when some SEO firms did in fact, advertise, results. It was part of their sales pitch. This is back when Google didn’t have as much of a sophisticated algorithm. It was more basic, in terms of how it decided which website ranked higher in search results. In those days, manipulating Google was relatively easy. These days, it’s called black hat SEO – and it no longer works. In fact, if you engage in those tactics – you get penalized. Those were the days when tactics like making your text the same color as the background of your website, or building a network of fake websites and linking to your website was allowed.
Google has gotten smarter. All major search engines have undergone a large amount of changes. Companies that used to guarantee search engine rankings have begin removing this claim from their website because they simply cannot guarantee it anymore. In fact, companies they have worked with in the past are now getting penalized, and not ranking at all. Google has made SO many changes, that now – it’s harder to get results for clients. As a result, most SEO companies are struggling to find a way to provide ethical, cost effective, SEO services, that generate results. Results take time, and vary, by industry. On average, SEO services take 6 months or more to generate results. The amount of time it takes to see results depends on many factors, like the industry you’re in – how much competition is in the industry, and how new your website is. Your level of competition is a huge factor. For instance, if you’re a local grocery store – and want to rank for the word Grocery Store, it’s difficult and requires a lot of variables. For example, if you have a Google places listing, you’ll want to ensure it has plenty of 5 star reviews.
Bottom line, any competent SEO vendor can provide quality work. They can also provide case studies of past clients/active clients, whom they have serviced, and gotten results for. What they cannot do, is provide a guarantee on results. Google is constantly tweaking it’s search engine, and things are changing so fast. What you can be assured, if you work with a competent SEO vendor, is that you’ll get help in an ethical manner and that you’re building value for yourself and your brand.
Organic traffic is natural traffic which is earned, rather than paid for. To be successful, you need to invest a lot of time and resources into the key components which help SEO rankings. Search engines have gotten extremely good at identifying the intent of search queries - which makes choosing the right keyword SUPER important. Organic traffic isn't paid for - once an SEO strategy takes into effect. More SEO visibility results in more traffic, and more customers. SEO is all about getting the RIGHT traffic to your website. It's about aligning USER INTENT with your on-site strategy.
SEO takes time because there is no way to game the system. Algorithms have become VERY sophisticated and they are constantly evolving. Search engine results are constantly changing. Google does 100's of changes a day. When SEO began, it was all about keyword stuffing a chosen keyword, and pointing fake links to it. Things have changed, and now that will just do harm.
People ask how do I rank higher on Google. Only Google algorithms know what factors exactly matter. There are over 200 ranking factors! The way people search has changed, and so has SEO. For example now search results are influenced by things like your device, your location, your search history etc. As a result, results are VERY customized to the person searching. While rankings are a good measurement of your performance, its important to take into account what influence your rankings.
How do I know if a backlink is good or bad for SEO?
Look, first and foremost, classic SEO advice is you shouldn’t be building links to your website manually. This goes against Google’s guidelines, and it’s considered blackhat. When it comes to SEO, typically webmasters have focused on only dofollow backlinks. Nofollow backlinks are good for increasing exposure and sending traffic, but they may not necessarily help with SEO. It doesn’t mean nofollow backlinks are bad. The quality of a backlink can be determined by looking at how reputable the website is that is linking to you. What also matters is if the website is relevant to yours. If a well known website links to you, the backlink is good.
Does PageRank matter?
Not really. Google hasn’t updated it in a long time. Many other tools have since been created, modeled around the original Pagerank algorithm.
How do I get good quality backlinks?
Link building is essential for SEO. The best way to see potential opportunities to build good backlinks is to look at the links of your competitors and understands their SEO strategies.
Before we dive into specific techniques and aspects on how to do your SEO in 2020, let’s start with basic stuff. This is the ultimate SEO guide for beginners who want to rank higher in search engines.
What is SEO?
SEO helps you improve your positions in organic search results. The higher your website is, the more people see it, and the better it performs. SEO dates back to early 2000’s and 90’s where search engines emerged. If you want to learn SEO, you need to be ready for TONS of works. There are many techniques, many things to implement.
Successful SEO campaigns happen when a website is being properly nurtured for the right people. Perfect SEO isn’t about just creating a perfect website structure, it’s about making sure your website content aligns with the quality of your audience.
Is SEO difficult?
Search engines like Google, Bing, and Yahoo, have an algorithm that governs how websites rank.
Google has over 200 ranking factors: like quality of your content, backlinks, and technical factors like site speed. There are obviously 100’s others that are kept secret.
There’s three components of SEO: technical SEO, content of your website, and backlinks
Technical SEO: This is the “coding,” and on-page aspects
Content: This is your text. Bad content, grammatically incorrect, equals bad SEO rankings
Backlinks: This helps increase the authority of your website, so that Google trusts your content.
Search engines are used by people who are looking for something. Your website MUST be indexed, first, in order to rank. Doing white-hat SEO will help improve your rankings in search engines. If the people search engines send you engage with your visitors, then it results in a good conversion rate.
Basic SEO terms
On page SEO: This means looking at things like meta-tags, heading tags, url permalink structure, image optimization, content, website speed, website code, etc.
Off page SEO: This is the stuff you to do improve your websites SEO authority by getting backlinks from other websites. Below are some popular tactics
White hat SEO vs Black hat SEO vs Grey Hat SEO
Black hat SEO means doing things like
White hat SEO means
Black hat SEO has gotten a bad rep, for unethical practices to improve rankings.
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