If you are reading this article, then you probably have a small business that you want to promote and have been seeking some tips. Your search ends here as we bring you some useful social media ideas to help your small business bring out the best.
First of all, it’s important to understand what kind of product you are selling and the type of audience you want to attract. This would determine how your advert placement.
Everything from how it should be, the places where you are marketing this product, this would go a long way to aid your business since you would target the areas that need this product the most and sell to those areas first. All this with the help of funds available to you at that moment. So, here are 10 social media ideas to promote your small business.
1. PUBLISH GREAT CONTENT
Make sure that the content you create for marketing your product is the best. If you can do this yourself, it’s excellent, but if you have to hire someone to do it for you, make sure its good as it goes a long way to portray the face of your business. You can also create educational videos that enlighten customers on your business. Make the video as attracting as possible to draw potential customers to you business site even though they might not know fully know all that your business offers to them that others do not. Highlight your business strength and power points as this can also make the business look interesting from afar.
2. GET AD PROMO CREDITS
As a small business, you probably don’t have enough funds, so instead, check for ad promos from different sites. Some sites are looking for businesses to advertise their products on their platforms, and some of these sites grant discounts to small scale businesses. All you have to do is check out their sites and see if its available for you. Sign up at a lower price compared to large scale business. After doing that, you get to advertise your business for a lower and comparatively lower rate.
3. BE A SAVVY SOCIAL NETWORKER
Be available on all platforms; Twitter, Facebook, Pinterest, Instagram, and the likes of them. Make sure your business can be linked to all these platforms so customers can see your business from any of them. You should be reachable and available on all these platforms so that customers can contact you and use the services offered by your business.
4. STUMBLE UPON ADVERTISING
This kind of advertising is quite relatively cheap as you can use the paid search discovery that would take users directly to your site and ready to engage. The advertising is affordable as it cost smaller than other paid advertising that you might have set your eyes on.
5. GIVE NEW LIFE TO OLD DATA
Being a small business means that you would probably not be able to afford various professionals with defined skills who charge heavy. For example, if you require content writers for your business, so why not try the old fashioned way, find other content that relates to your company, and spice it up. Highlight the high points of this content that relates to your business and then publish it online. It might not be new, but it serves your business and your pocket at the same time as you are spending next to nothing by doing this.
6. DEVELOP A CUSTOMER REFERRAL PROGRAM
Offer your existing customers a free prize for bringing in new customers, and you will find out that you gain more than they do from this scheme. Most people would do advertising for you as long as there is something in it for them, so all you have to do is have a referral bonus and viola you have customers knocking on your door.
7. INDUSTRY PARTNERSHIPS AND ONLINE BUSINESS AWARDS
Partner with industries that relate to your business, and make sure they are not competitors, these industries will help and support your business as one of their own and so will try all that is possible for your business to grow. Apply online for business awards. This will also help boost the face of your business just as partnering with other companies and industries would. Applying for these awards are not difficult and can be obtained from the comfort of your offices. All you need to have is the working internet and the required forms for these applications on various company portals.
8. AWESOME AND ATTRACTING BUSINESS CARDS
Having an impressive business card can also go a long way to help, as this is the most required for working hand to hand with your customer. Your business card goes a long way to introduce you to potential clients, so making it as attracting as possible helps a lot as it is the face of your business even before the client comes in contact with you.
9. HOST AN EVENT OR SEMINAR CLASS
Hosting an event can go a long way to help as this is your chance to interact with potential customers and enlighten them on the need for your business in their day to day activities. This avails you the opportunity to meet with your required audience and tell them all about your business and how it can help them.
Giveaways give your clients the illusion that their needs are what is on your mind and not yours. It grants them that mindset of joy and ease that makes them want to leave everything in your hands. The reason is simple because they believe you can take care of it. They do not need to look over their shoulders always. With these few guidelines, your business will go a very long way. Just believe that you can achieve whatever you set your mind to achieve. Remember that even with the right resources, the wrong mindset can bring down your business, so just set your dreams and work hard to achieve them.