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Max Soni
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Chief Marketing Officer & Founder

Max Soni

Founder · 400+ articles published · industry commentator
max@delanceystreet.com New York, NY
400+
Articles published
50+
Press citations
2M+
Annual readers

The lenders have spent decades making sure you never understood the deal. Our job is to give it back.

— Max
BACKGROUND

About Max

Maxinder Soni is the Founder and Chief Marketing Officer of Delancey Street Group LLC, bringing a lifetime of entrepreneurial experience and digital marketing expertise to the business debt relief industry. A serial entrepreneur who launched his first business at age 17, Max has been recognized by Forbes, Entrepreneur Magazine, GoDaddy, and American Express for his innovative approaches to digital business development and thought leadership.

At Delancey Street, Max drives marketing, branding, and client acquisition strategies, building the company's digital presence from the ground up and creating educational content that empowers business owners to make informed debt decisions. He has developed systematic lead generation processes, compliance-focused marketing strategies, and strategic partnerships that have generated thousands of clients while establishing the firm as a trusted authority in the industry.

Max combines analytical rigor with entrepreneurial creativity, leveraging his early experience building and selling major financial services websites to design scalable marketing solutions that drive growth and strengthen client relationships. Guided by his philosophy—"Marketing isn't about selling; it's about educating and empowering. When you genuinely help people, growth follows naturally"—Max ensures Delancey Street not only reaches more businesses but also builds lasting trust and industry leadership.

RECENT MATTERS

A few cases Max personally led

Bloomberg TV
Industry segment
Featured commentator
WSJ feature
MCA practices exposé
Lead source
Small Biz Council
Borrower rights
Board advisor
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